Simon Rawling
Convincing SMEs of the Value Of Marketing - (Podcast Transcript)
This is the first episode in a series of podcasts exploring trends and challenges for the Future of Marketing and Digital Communications....
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Simon Rawling
- Aug 16
- 8 min
Should SMEs Utilise AI in Their Marketing? - (Podcast Transcript)
Introduction This is the second episode of a three-part series exploring challenges and trends within the marketing and digital...
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Simon Rawling
- Aug 16
- 8 min
Why SMEs Should Incorporate Branded Podcasts Into Their Marketing Strategy - (Podcast Transcript)
This is the third and final episode in a series of podcasts exploring future trends and challenges within the marketing and digital...
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Simon Rawling
- Nov 10, 2022
- 9 min
In what ways can marketing and digital communications be ‘ethical’? Part 3
For 3rd and final post, we will be looking at an example of a brand that is future-proofing: Vanmoof. Founded by two brothers in the...
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Simon Rawling
- Nov 9, 2022
- 6 min
In what ways can marketing and digital communications be ‘ethical’? Part 2
The second in our three-part series. this blog investigates the representation and promotion of minority voices in marketing. Adidas...
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Simon Rawling
- Nov 8, 2022
- 5 min
In what ways can marketing and digital communications be ‘ethical’? Part 1
The following post is the first in a three-part series of blogs attempting to answer this question by exploring three case studies. This...
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Simon Rawling
- Jul 11, 2022
- 5 min
What will be the biggest change to impact global marketing 2023?
When discussing digital marketing in 2023, the topic on everyone's mind is the loss of third-party cookies. While this change poses a...
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Simon Rawling
- Jul 11, 2022
- 4 min
Should media planners ignore the 13% of UK consumers who aren't online?
A 2016 ONS report revealed that 13% of adults in the UK did not have access to the internet. Recent data put this figure at 6.3% (ONS,...
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Simon Rawling
- Jul 11, 2022
- 5 min
What three steps should brands make to prepare for the cookie-less world?
"The blocking of third-party cookies in Chrome will bring the single biggest change to the digital advertising ecosystem since the...
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