Small business owners often have little time for marketing and can feel sceptical of its necessity and cost! Experience has taught me that effective marketing is worth it, but it’s a lesson I learned the hard way! While jumping between short courses, books, and blogs helped me grow my business. It wasn’t until I undertook a Master's degree in Marketing and Digital Communication that I gained the clarity I felt I needed to make truly informed decisions.
This experience taught me the benefit a greater understanding of marketing best practices could give SME owners who lack the time and resources to learn about them.
In short, I've done the work, so you don’t have to. As well as running my own SME, I consult other small business owners on how they can grow their businesses and optimise their marketing practices, and provide free recourses and information to try and help as many SMEs as possible.
Best of luck with your SME efforts
Simon Rawling MA - Founder
“If we do not take steps to understand how small brands can break through the hold that big brands have over them, then as citizens we will continue to be vulnerable to monopolistic behaviour and big business agendas (Lysette Jones 2023)
To break the small size trap. SMEs account for 90% of businesses in most countries and contribute 50% of the GDP in OECD countries. In addition, Micro and Small SMEs account for 70% of global employment. Despite this importance, SME marketing practices remain chronically6 unfunded and
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