Small business owners often have little time for marketing and can feel sceptical of its necessity and cost! Experience has taught me that effective marketing is worth it, but it’s a lesson I learned the hard way! While jumping between short courses, books, and blogs had helped me grow my business, it wasn’t until undertaking a Master's degree in Marketing and Digital Communication that I gained the concision I felt I needed to make truly informed decisions.
This experience made me realise the need for a greater understanding of marketing best practices that other SME owners could benefit from but lack the time and resources to learn about. In short, I’ve done the work, so you don’t have to. As well as running my own business, I consult other small business owners on how they can grow their businesses and optimise their marketing practices.
Best of luck with your SME efforts